A soft, midweight crewneck that speaks to first responders, planners, and folks who keep cool under pressure. The black sweatshirt features bold white text that reads “KEEP CALM AND ACTIVATE THE EOC,” giving it a clear, confident look without being flashy. Wear it on drills, late-night shifts, or casual days when you want to signal readiness and steady leadership. The 50/50 cotton-poly blend feels warm yet breathable; ribbed collar and cuffs hold their shape through repeated wear. Thoughtful details — double-needle stitching, tear-away label, and ethical cotton sourcing — make this piece both comfortable and dependable. It’s a practical layer that blends work-ready durability with understated morale support for emergency operations teams and incident managers.
Product features
- Medium-heavy 50/50 cotton-poly blend (8.0 oz/yd²) for warmth and breathability
- Tubular knit construction with no side seams for cleaner drape and reduced waste
- Ribbed knit collar and cuffs with double-needle stitching for long-lasting shape and durability
- OEKO-TEX dyes and ethically grown US cotton; meets safety and compliance standards
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Do not iron
- Do not dry-clean
| S | M | L | XL | 2XL | 3XL | 4XL | 5XL | |
|---|---|---|---|---|---|---|---|---|
| Width, in | 20.00 | 22.01 | 24.00 | 26.00 | 28.00 | 30.00 | 32.00 | 34.00 |
| Length, in | 27.00 | 28.00 | 29.00 | 30.00 | 31.00 | 32.00 | 33.00 | 34.00 |
| Sleeve length (from center back), in | 33.50 | 34.50 | 35.50 | 36.50 | 37.50 | 38.50 | 39.50 | 40.50 |
| Size tolerance, in | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 |














